Cybersecurity start-ups are being pushed to take their technology to the general market.

 Ajay Kumar Sood, who is both the Principal Scientific Adviser to the Government of India and the Chairman of the Society of Electronic Transactions and Security (SETS), stated on Saturday that start-up companies were being encouraged to bring cybersecurity technology to the general people. Sood is also the Chairman of the Society of Electronic Transactions and Security (SETS).

After taking part in the 21st Foundation Day celebrations of SETS, he gave an interview to The Hindu in which he stated that it may not be possible for government agencies like SETS to bring the products that they develop to the general public, and that this is where start-ups, especially those in deep technology, come in to play. He made this statement after taking part in the 21st Foundation Day celebrations of SETS. There is no viable alternative to preserving very close ties with the local business community. Cryptography presents an opportunity for financial gain; the key challenge is how to acquire the prerequisite technology, also known as the front-end. He asserted that organisations such as SETS are the key to success for Indian enterprises and added that "you cannot place private and government entities in distinct silos." [T]here is no way to separate commercial and government players. Society for Electronics and Telecommunications Systems is what "SETS" stands for in its full name.

Professor Sood claims that in the previous five years there has been a rise from 70 to 67,000 in the number of new businesses starting up, and that some of these new businesses are involved in advanced technology. He went on to claim that "deep tech" was one of the issues that were discussed during the monthly meetings that he had with the Prime Minister. He said that this was something that had been going on for quite some time.

It was asked of Professor Vijay Raghavan, who had previously held the position of Principal Scientific Adviser, to explain how a smaller institution could achieve greater value. He cited a chosen portfolio of challenges, quality staff, the development of cutting-edge technology and software, collaboration with academic institutions, and partnership with commercial entities as the means by which this may be accomplished.

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