Xiaomi is placed in 70th place in the ranking of the most valuable brands in the world, above IKEA or Spotify

It is now three consecutive years within the top 100 of the most valuable brands in the world.

Two years after entering the top 100 most valuable brands in the world, Xiaomi keep climbing positions. 30, to be exact.

The company itself has announced that, this year, the company has occupied the position number 70 from the list of brands with the highest value on the planet according to Kantar data. It is also about for the third consecutive year in which the company appears in this list.


Xiaomi is one of the most valuable companies in the world, and with the highest brand value in the technology industry.

Xiaomi is ahead of BMW, Adidas or Zara

The list, published on the Kantar website, is led by giants such as Amazon, Apple, Google, Microsoft and Tencent, with Facebook, AliBaba and Visa out of the top five positions.

Especially noteworthy is the growth of Tesla, with 275%, or that of Xiaomi itself, which has grown more than 50%.

Global technology leader Xiaomi has announced that it is ranked 70th on Kantar BrandZ 2021's list of 100 most valuable global brands, up 11 spots from last year, with a brand value of $ 24.8 billion (an increase of 50 % year-on-year).

And it is that the company, with a brand value of $ 24.8 billion, stands above large companies such as BMW, Uber, Snapchat, Orange or Spotify - The latter is in position number 99, surpassing only Colgate. Just above it, we find companies like Budweiser, China Mobile or Mercedes Benz.

In the consumer technology category, one of the most representative with a combined brand value of more than 750,000 million dollars, Xiaomi occupies one of the top five positions, and has been chosen as one of the most innovative companies of 2021 by Boston Consulting Group.

Related topics: Xiaomi

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