Daniel Russell, a senior research scientist who has been at Google for 14 years, published a document a few days ago stating the most common mistakes we make that lead us to not find what we are looking for.
With this new information from Russell and other tricks that we already know from before, you can get more accurate results when you do a search on the most famous platform for this mission (without forgetting that there are others).
The most important (and simple) tricks that you should take into account when doing your searches are as follows:
Add quotes so that not a word is escaped. If you want to search for the title of something (a movie, song, book ...), the name of a person or a phrase that you want to appear as is. Or also if one of the words cannot be missing in the result, you must use quotation marks. Either to frame the whole sentence within them or for that essential word that has to be, yes or yes, in the results.
Use hyphens if you want to exclude words. On the contrary, if the objective is to exclude a word, you must put that term (one or more) between two hyphens. For example, you want to find information about the history of Mexico but you want to avoid talking about its prehistory. This last word would be hyphenated: -prehistory- and the rest of the words in your search would not need anything else.
Use the plus (+) to forcibly include a word. As with the quotation marks already mentioned, if you include + before and after a word, it means that it necessarily has to be on the pages that appear as results.
Add points between numbers if you want the search to include a wide range of numbers. Imagine that you want to search for data about something that happened between the years 1985 and 2010 but you don't know exactly what year or years and you want Google to be able to track all those numbers. Include a colon and leave no space. For example, in the case we mentioned, imagine that you want to search for the best pop music in the mentioned period of time. Look for: best pop music 1985..2010.
A vertical bar to say an "o". If you want a search to give you results for something or something else different, include a vertical bar between those two words |.
- If you want the search to be on a certain website, use site:. If the website where you want to find something does not offer a search engine or the service it offers is not good, you should only include site: and the name of the website and then what you are looking for. For example, to search Genbeta for information about possible Windows 11 that could arrive this month, you must indicate the following in the Google search bar: site: genbeta.com Windows 11.