an activist group presents a proposal to improve the user experience

The European group for the protection of privacy noyb has now published a proposal focused on browsers and that could improve the relationship of users with cookies.

Remember that just a few days ago this same group launched a campaign that wants to fight against the abuse of cookie consent rules in the region and for this it will denounce the websites that violate the regulations regarding the acceptance of cookies.

The proposal presented today talks about offering an automated signaling layer that would allow users to configure advanced consent options, like they are only asked to allow the use of cookies if they visit a website frequently.

Proposals for a better user experience

European Union

Another option, according to this organization specialized in privacy is be able to include in a browser a "white list" of websites to which you want to give consent. For example, press, to "support quality journalism by allowing your data to be used for advertisements in those specific cases."

This approach wants to provide an alternative to what from noyb calls a "nightmare" in terms of the user experience that consists of ask for the consent of cookies every time they access a website, although with information that in many cases is not clear, as this group has already publicly denounced.

In the European Union, cookie consent banners multiplied as a result of the 2018 update of the block's privacy rules (GDPR), especially on websites that rely on targeted advertising to generate revenue.

An "advanced" Data Protection Control prototype

Max Schrems, creator of noyb considers that when we talk about cookies, in the European case we need more than an "opt-out" of these so that the process fits in our legal framework. He talks about including a more flexible "advanced" Data Protection Control or ADPC prototype.

This proposal proposes that web pages send privacy requests in a machine-readable way and that the ADPC allows a response to be transmitted. Noyb compares this intelligent management of queries on whether to accept cookies or not with the technology that mail servers use and that decide to filter what is spam and what is normal mail.

Ninja Cookie is an extension for Chrome, Firefox and Safari that eliminates cookie notices forever

According to Max Schrems, "With the ADPC, we also want demonstrate to European legislators that such a signal can bring benefits for all parties ".

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