Google no longer requires its use to give preferential treatment in its search engine to the websites that implement it

Since its inception, Google's AMP (Accelerated Mobile Pages) technology has had many detractors, the company wanted it to succeed as a replacement for HTML web pages and even wanted to make it a standard, and in the process many websites, especially the media. , they were forced to use a technology that gives too much control to a Google that already has enough, just because the promise of getting more search engine traffic.

For a few years, websites that used Google's AMP had preferential treatment, but the company has finally changed its mind, and although they continue to promote the use of AMP as a solution "to improve the performance of web pages", the use of the AMP format is no longer mandatory to appear in the featured news carousel in Google search.


The AMP icon will also say goodbye

Google Amp 2

Instead of using AMP to decide whether content fits into these spaces, Google will start "try other ways to identify content that provides a good experience on the page"Like how fast sites load, rather than just looking to see if they were using AMP.

Starting in mid-June, when the changes begin to roll out, Google will also stop showing the AMP icon (you've probably seen it sometime, a circle with a lightning bolt inside) on pages that use it.

Google, really, AMP is not cool (not in email either)

Although in Spain we have not had Google News for years, these changes also affect the search engine and its news carousel, as well as the results and news highlighted in the Google search applications, which are one of the most used news sources today in day.

The Featured News carousel feature on Google Search will be updated to include all news content, as long as it complies with Google News policies. This means that the use of the AMP format is no longer required and that any page, regardless of its results in the Top Web Metrics or its experience status on the page, will be able to appear in the Featured News carousel.

We are also going to update the Google News application in a similar way, a platform where users from all over the world can have a complete view of the most important news of the day. As part of the page experience change, we are using more non-AMP content on and the Google News app to enhance the experience they provide.

Via | Plausible

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