YouTube tries to hide 'dislikes' in videos to promote the well-being of creators

YouTube is experimenting with 'dislikes' or 'dislikes', the famous thumbs down. In order to favor the well-being of creators, the platform has decided hide the number of those who decide to disagree with the videos. The change is already active for a small number of users.

Reactions to any content are so common that we all find it logical that they send us a heart to show appreciation, say that what we have written has been liked or, simply, to mark the content as seen, something common on Twitter. But what if we don't like what we see? YouTube was among the first to give the option with the famous 'thumb down' or thumbs down, a gesture that has ended up monopolizing campaigns against certain videos and / or creators. And YouTube has set out to avoid it.

Thumb up with with counter and thumb down empty

Youtube Dislike One of the designs YouTube experiments with

Just like commented youTube on their social networks, the company has decided to carry out a test hiding the number of 'dislikes' or thumbs down. It is not something generic since it is limited to a few users, nor is it certain that it ends up being extended to all those who view YouTube. Even so, and as happened with instagram, it is clear that YouTube is joining the fight to hide the reactions. At least in the case of the bad ones.

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The idea behind the experiment is promote the well-being of creators, So explicitly specified by the platform. Since the thumb down button is not always used to prove that the video is really not good, the disappearance of the counter it would prevent visualizing possible negative campaigns; avoiding, incidentally, that creators have visual access to the dissatisfaction caused by their videos.

YouTube is testing different designs to hide the 'I don't like' counter: in principle the thumb down icon would appear with no number underneath; quite the opposite of the number of 'likes', which would remain public.

Although hiding dislikes helps to avoid negative campaigns, it also prevents the main objective of the button: wasting time playing the video when it is not good or does not fit the description

Although the number of 'dislikes' is not publicly displayed, creators will continue to have access to that count from YouTube Studio. And those who see the content will be able to give it 'I don't like it' as before: YouTube will take it into account for the recommendation algorithm and also to increase the counter; even though it is not visible.

More information | Youtube