will also launch Brave Search, a search engine focused on user privacy

The software company Brave is known, above all, for the web browser of the same name, which has been endowed with a growing community of users seduced by its commitment to privacy. But now it has announced the acquisition of Tailcat, with which it also has its own search engine.

Brave, already owner of a news reader (Brave Today), from a video conferencing app (Brave Together), from a ad platform online (Brave Ads) and the Brave service Firewall + VPN, aims to turn Tailcat into 'Brave Search', your new search engine.

Until now, Tailcat was merely an internal project developed by Cliqz with a view to implementing it in its own browser, a fork of Firefox also focused on privacy and that will not be developed further, although your team of developers will join Brave.

First mission: attract your browser users to the search engine

Once the transition to the new brand is complete, at Brave they hope to convince the more than 25 million active Brave users (up from 11 a year ago) they end up using your new search service, which will have the same pro-privacy orientation as the rest of your product portfolio.

WebBundle, Google's technology that turns websites into black boxes where advertising cannot be blocked, according to Brave

Nevertheless, Brave will not bet on curtailing the freedom of choice of users by forcing the use of its search engine, but will be limited to inserting it in the list of search engines that can be chosen after the installation, and that already includes Google and alternatives such as Bing, Qwant, Ecosia, etc .:

"We will continue to support 'open search' with multiple alternative engines."

So, to convince users, the company has ensured that Brave Search will refrain from tracking or profiling its users (that is, it will keep the same approach as Tailcat); and what will exist the option to pay in exchange for hiding the ads in the same.

Moreover, they have put on the table the possibility of end the debate on the biases of the results leaving the ordering of them in the hands of a system managed by the user community itself.

"Due to its transparent nature, Brave Search will address algorithmic biases and avoid total censorship."

"Under the hood, almost all search engines today are built on or rely on Big Tech company results. In contrast, Tailcat's search engine is built on a completely independent index, capable of offer the quality that people expect without compromising their privacy. "

A CEO with a clear vision for a new digital ecosystem

Brendan Eich, the CEO of Brave, argues that Brave Search has a lot to offer that its rivals don't:

"Google's 'long tail' is hard to beat for any engine [pero] there are areas where Google is lagging behind: they find it difficult to innovate in search when that is their main source of income. "

"They are averse to the risk of experimenting with new techniques or applying transparency, in addition to being under pressure from shareholders to position their own products in the limited space of the results page."

Eich seems to be creating a new digital ecosystem around privacy driven by two very clear convictions: that the demand for more privacy is very real and it will not 'go out of style' in the medium term, and that Big Silicon Valley companies have no interest in answering really to said demand.

"I think privacy is here to stay, and now the question is how are we going to implement it and market it effectively. If you don't market it, you can lose to someone who just puts privacy perfume on a pig and then tells you it smells very good and tastes delicious. "

Via | Brave