Musk officially proclaims Tesla's 'Tecnorrey' and appoints a 'Master of the Coin' for the company

Every company that is listed on the Stock Exchange is obliged to notify the changes in its governing bodies to the financial regulator to the Securities Commission (or equivalent) of its country. This is the case of Tesla, which today sent the notification of the appointment of two new positions in the company: Technoking ('Tecnorrey') and the 'Master of Coin ('Master / Master of the Coin').

Yes, as it sounds. And how could it be otherwise, Tesla's Tecnorrey is none other than Elon Musk himself, who also continues to retain the more traditional title of CEO (or general director, in Spanish).

So if the CEO has become Tecnorrey, the new 'Master of the Coin' could not be other than Zach Kirkhorn, who has been serving as the company's CFO since 2019 (and who, as with Musk, does not lose that position either).

One of the responsibilities of this new 'teacher' will be to safeguard the recent and notorious $ 1.5 billion investment in bitcoins made by Tesla, as well as managing the future acceptance of this cryptocurrency as a means of payment by the company.

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It is not the first departure of tone of the founder of Tesla

A little over a week ago, Musk made public his plans to found your own city (destined to house the facilities of his companies) ... and he has already been named king. Well, that escalated quickly.

In reality, we are only before Musk's umpteenth trolling (in this case to the traditional corporate nomenclature) and before a small 'geek' tribute to Game of Thrones and works of fiction like that. Nothing too surprising coming from who has named his last son 'X Æ A-Xii'... after the State of California prevented him from using the 'X Æ A-12' variant.

Not everyone gets the opportunity to 'stay with the staff' using an official SEC communication: most of us have to limit ourselves to using Twitter for that purpose ...

... although the truth is that, even limiting himself to Twitter, Musk is able to mobilize the authorities and jump into the media: already lost another position at Tesla (the president of the company, no less) for launching a tweet about his plans for the company that was deemed fraudulent by the SEC.

In the end, it turned out that the share price mentioned in the tweet was not the real one but a nod to his girlfriend (X Æ A-Xii's mother) and a veiled reference to 'cannabis culture'.

Image | thierry ehrmann (via Flickr)

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