the government will take into account that the social network also benefits the media

After months of threatening to block the news for its users in Australia, Facebook blocked certain functions late last week. preventing Australian users from viewing and sharing news (whether from local or international media) on your social network walls.

The company decided to block this feature as a form of protest against a proposed law (already approved by one of the two legislative chambers of the country) that seeks that the technological giants pay for the content of the news they share. This measure also affected government information pages, including health and emergency services. The blocking of these services was, according to Facebook, a mistake.

Today the company has announced that it will restore the news on Australian pages in the coming days, after the government accepted rethink some of the terms of the legislation as for the media, according to Will Easton, director of the social platform in the country of Oceania. Now, the Menlo Park social network can close deals with communication companies.

The question is who benefits whom


According to an update on his blog, Easton has said that after lengthy talks, the Australian government has agreed to a number of changes that enable “trade agreements that recognize the value our platform provides to publishers relative to the value we receive from them”And that for that reason, the news will be restored on Facebook for users in Australia.

What does the manager mean by this? Canberra government representatives explained today that there will be amendments to the law that will take into account whether the digital platform has made "a significant contribution to the sustainability of the Australian news reporting industry. "

Already in August 2020, the social network said that, in view of the law that wants to impose that Facebook pay the media, the draft in which Australia was working misunderstood "the dynamics of the Internet" since, according to Easton, the commission "has ignored important facts, especially the relationship between the news media and social networks, and who benefits from the other ".

Facebook owes little to the media and a lot to its users, but has chosen to turn its back on everyone

The argument by the Australian authorities is that Internet platforms pay the media to share and use their news. That is to say, since Facebook makes a profit because users spend time on its social network where news and information produced by the media are shared, you should pay those who create that news.

Signed the first agreement with a communication company and changes in the legislation


In these changes, it is contemplated that the social network can reach agreements with companies in the communication sector. Last night closed a deal with Seven West Media, owner of the West Australian newspaper and Seven television network.

In doing so, it became the first Australian media company to sign a letter of intent. to provide informational content to Facebook. Details and value of the deal were not disclosed in the announcement, as published by The Guardian.

According to the Government of Canberra, among the changes is that the law must take into account whether a digital platform has made a significant contribution to sustainability of the Australian information industry by entering into trade agreements with media companies.

In addition, another of the agreed measures is that the government has said that "a final arbitration offer is the last resort." It is expected that "the amendments will strengthen regional and small companies in obtaining appropriate remuneration for the use of their content by digital platforms ”.