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DuckDuckGo, Google's great rival focused on privacy, exceeds 100 million daily searches for the first time

DuckDuckGo, the 'alternative' search engine focused on offering greater privacy to the user than Google, Bing or similar, broke the ceiling of 100 million daily searches on Monday, January 11 (In fact, it reached 102 million).

Never in its twelve years of history had it reached this symbolic figure that, although pales in the face of Google's 5 billion daily searches, is a demonstration of the growth experienced by this search engine.

In fact, this it already ranks second in market share in the US, ahead of Yahoo! (2.24% vs 1.94%), and according to StatCounter it occupies the same position in markets such as the British or the Australian.

Steady growth data amid the privacy boom

In fact, DuckDuckGo while a positive (and sustained) growth trend in its use: throughout 2020 it experienced a growth of 62%, and since this past summer it began to exceed 2,000 million monthly searches on a regular basis.

DuckDuckGo is not just a search engine: it already has mobile apps for Android and iOS, and an extension for Chromium-based browsers.

To this data we can add another: so far in January, the search engine has received an average of 90 million search queries per day.

And we cannot fail to point out that this milestone has coincided with the week in which two other communication applications focused on privacy, Signal and Telegram, announced that they were experiencing a user growth as spectacular as it was sudden as a result of the umpteenth controversy over data use focused on WhatsApp and its parent Facebook.

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From DuckDuckGo they attribute their good data to the fact that privacy is increasingly valued on the Internet. Using search engines like this one or Qwant, we can forget about concerns about user profiling, shared personal data or the like.

In fact, according to his own corporate blog,

"Every time you search DuckDuckGo, you have a blank search history, like you've never been there before."

Via | BleepingComputer