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WhatsApp adds a 'shopping cart' function, but we will not be able to make the payment from the app yet

WhatsApp is the leading instant messaging application in most of the world, but Facebook has not been very successful in monetizing its popular app, as no ads and having had to give up payments in the past for the use of it.

For this reason, now the company seems determined to make WhatsApp follow the path set years ago by the Chinese WeChat, getting users to use your app for many more things. Like, in this case, to buy.

Sure enough, Mark Zuckerberg's company has announced that from now on WhatsApp will have a 'shopping cart', available globally, which will allow us to add the products that interest us from the catalog of the WhatsApp account of the business in question, as long as he uses the WhatsApp Business app.

WhatsApp Business began offering businesses the functionality of the catalog last October, and since then it has been used by 175 million users.

Shopping on WhatsApp: Small businesses can now sell products through WhatsApp Business

Just a shopping cart, for now

The problem is that, for now, the shopping cart is just that: a cart, the place where we 'toss' the products that then we will have to pay from another place, be it the corporate website or a specific application. For now, payments directly from WhatsApp are only activated for Indian and Brazilian users.

"We are excited to have shopping carts on WhatsApp starting today. [Son] great for messaging businesses that often carry a variety of items, like a restaurant or clothing store. "

"With Whatsap Carts, users can browse a catalog, select multiple products, and send the order in the form of a message to the company. This makes it easier for companies to keep track of order inquiries, as well as manage customer orders. and close sales ".


If this new facet of the app is consolidated, it could provide businesses with a way to maintain more direct contact with their customers than allowed by consolidated shopping channels such as Amazon, in addition to becoming a direct rival of other types of apps already consolidated in the field of online commerce, such as Wallapop.