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multi-camera smartphones sweep sales


The number of lenses seems to matter a lot to the consumer, or so the data says.

We are tired of reading everywhere that "better quality than quantity" but it seems that it is a saying that does not quite fit with mobile manufacturers, at least in terms of number of cameras that include smartphones is concerned. Nor does it with buyers, everything is written, since almost 60% of terminals sold in the third quarter of 2020 included a four rear camera module.

This fact does nothing but reaffirm that the smartphone has become the main chamber of many people, leaving aside other resources such as SLR or compact cameras.

Other evidence that the statistics reaffirms is that phones with multiple lenses are now an everyday thing and that we see normality, hence many were surprised by Apple's bet and its iPhone Xr with a single camera.

Betting on the multicamera is a success

The camera of the Redmi Note 9 PRo

The camera of the Xiaomi Redmi Note 9 Pro.

The big mobile manufacturers leave few aspects to chance and, obviously, the operation of their cameras is not one of them. That over time they have been adding more lenses to the terminals and that consumers opt for these characteristics is an unequivocal synonym that this photographic model has been a success. At least, that's what the Omdia study tells us.

According to this report, 60% of smartphones purchased from July 1 to September 30, 2020 they incorporated a four-chamber configuration. Among the most prominent manufacturers with this lens model, Xiaomi ranked first followed by realme. Other important operators in this area are OPPO, Huawei, vivo and Samsung, respectively.

Passing precisely to the opposite part (a single camera), only two companies, OPPO and realme, did not market any terminal with a single camera. What's more, it really hasn't even released a phone with a single camera setup, yet another proof that the consumer is carried away by the number of lenses owning a smartphone, paying less attention to quality.

Obviously, Apple leads the list of best-selling smartphones that only have one camera with their 2020 iPhone XR and iPhone SE. Xiaomi followed in the wake of the apple in this field and then Samsung, Huawei and vivo.

As for the double camera, the Cupertino firm was also the absolute queen with its best-selling iPhone 11 and vivo took the first place in the ranking of three cameras.

smartphone sales by number of cameras

Smartphone sales by number of cameras. Source: Omdia.