its creator now works for Google

Apple toughens its privacy policy for apps and Android should follow suit


Given that they copy things from each other, the android's system could imitate this.

Privacy is an important issue for consumers. Whenever there is a security breach or news about problems with user data, it undermines their trust in the brand and negative currents of opinion arrive. And if not, let them tell Facebook.

Apple wants to avoid any similar scandal at all costs and to achieve this it wants to be more transparent with its users. In this sense, the Cupertino company has launched privacy labels in your App Store.

What are Apple privacy labels and how do they work?

Apple watch

The tag system will be implemented in all Apple operating systems

During its June developer conference, Apple announced the intention to implement privacy labels and in November informed developers that they would have to provide this information. before December 8. The risk of not completing this step is that the creators of the apps they could see their updating blocked by the apple firm.

Since we have already passed December 8, Apple has officially launched this new security feature, although currently only for devices running IOS 14. Likewise, the company has also reported that the tag system is mandatory on all its platforms (iOS, iPadOS, macOS, watchOS and tvOS) and that with each update of an application the developer must complete the labeling.

Of course, Apple's own applications will have exactly the same labels as any other app developed by third parties. Even for those installed by default on each device, the Californian brand will provide information on the privacy label, although in this case it will do so through the web.

Three categories of data collection

Apple iOS 14

Devices with IOS 14 will be the first to receive the tag system.

One of the aspects in which Apple has influenced the most is in the use of our data given by each application. To drive the aforementioned transparency, the company will divide the data collection into three categories: "Data used to track you", "data linked to you" and "data not linked to you".

  • Data used to track you: This means that the application is collecting personal information to serve you personalized advertising or that it could use this information to sell it.
  • Data linked to you: This label refers to those applications that use the data to identify you. The data that is extracted is related to the use of the application or account or linked services. The data that can be extracted from here could be created to create a profile for advertising purposes.
  • Data not linked to you. This tag clarifies that there are certain types of data, such as location, that are not linked to the person in any way to identify them.

In addition to labels, Apple intends to launch a new privacy feature that force app developers to ask permission to track users. This would be done through a unique identification code for each device. This will likely be implemented in 2021.