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WhatsApp launches a shopping button with a catalog of products and payments from the application itself



For several weeks, they have been talking about purchases within WhatsApp and the new button that the application would be integrating into business profiles. And now Facebook has officially launched the feature worldwide, so the WhatsApp purchase button can now be used in Spain.



Business accounts could already build their catalog for a few months, but this button eliminates the need for the user to visit a contact's profile to find out if they are a seller and has products available.



WhastApp Business becomes more useful for business




Button Buy Whatsapp



The other novelty is that the catalog that was previously only informative, now allows you to buy directly from WhatsApp, so simply by touching the store icon in a chat, the user can add a product to the cart and place the order directly from the application.







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Businesses that want to use the purchase button must have an account registered in the WhatsApp Business app and must, of course, create a catalog. Once this is done, the button will automatically appear in all chats with your customers.





[embed]https://www.youtube.com/watch?v=DOKp7FmNJVE[/embed]




From the chat itself you can check the status of the order and payment. Facebook has mentioned that WhatsApp Business will charge its business customers "for some of the services they offer," although they have not yet explained which ones, when, or how.



If you are a regular WhatsApp user, you will only see this button in chats with those companies and businesses that use WhatsApp Business and have configured the necessary steps for it to appear in their accounts.



The new purchase button will replace the voice call button. To find the voice call button again, just tap the call icon to select a voice call or video call.



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