Twitch warns creators to stop using music in their streams and to delete videos with unlicensed tracks



Just a couple of days ago Neymar was banned from Twitch after broadcasting with the music of FIFA21 in the background. It is only one of the most recent and striking cases of the wave of issues related to copyrighted music in broadcasts.



That is why from Twitch they have issued a statement recommending that streamers stop playing music recordings in their broadcasts if it is something they do, and that if they have not reviewed their history of VODs and Clips that may contain music in them, that do it and to delete all files that may infringe copyright For this.



From less than 50 DMCA notifications per year, to thousands per week




Twitch Streamers Music Copyright



Creators on Twitch are having a tough time with the music industry. The platform does not have a license agreement with record companies that is appropriate enough to avoid the ridiculous burden of DMCA notifications that are pouring down on users.







How to connect your Amazon Prime account with Twitch to get free video games





On Twitch they explain that as of May 2020, streamers used to receive less than 50 DMCA notifications related to music. However, as of May, representatives of major record labels began sending thousands of DMCA notifications per week.




"DMCA notifications are directly attacking creators' files, mostly for small segments of tracks in Clips from several years ago"




The point is that when Twitch receives a DMCA notification, it automatically removes the content and can issue "strikes" to an account that end in suspension if the behavior is repeated.



Because many accounts are receiving so many notifications, the system has been deleting videos en masse. Many creators received the same email from Twitch in October saying that their clips had been deleted for copyright infringement, without explaining which videos and which songs.



Streamers like DrLupo suffered a purge of 740,000 deleted clips, in a process that took 14 hours. We are not only talking about how terrible it is for a creator to see years of their work removed without much explanation, but how it can affect their business when it depends on showing past content and statistics of these that have disappeared.



Twitch says it is trying to reach a deal with record companies that very well could never happen




Twitch



The relatively good news for creators is that, following widespread discontent from the platform's streamers, Twitch decided to change the strike process for now, pausing strike processing with mass notifications so that creators can "receive the tools and information necessary to deal with them."







I have been a video game streamer for four years and my audience does not exceed seven people





Twitch admits that these are extraordinary circumstances and that they understand that creators should have a reasonable opportunity to understand exactly what content they have produced in the past is allegedly infringing copyright, so they have time to change the music they used before receiving the strikes and ending up banned.



They also explained that they are in talks with the record companies discussing possible additional license agreements that are appropriate for Twitch. However, the company also said that the types of agreements that record companies have with other platforms (which usually keep a percentage of the creator's earnings) "make less sense to Twitch".




We have an open mind to new structures that could work for a unique service like Twitch, but we must be clear that they may take a while to materialize or that they may never happen.




Comments