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Spotify warns that a price hike is coming



A few hours ago, Spotify published its financial results for the last quarter, which has left us some very revealing facts and figures. Although they continue to add paid subscribers and income, the company continues to lose money.



Daniel Ek, CEO of Spotify, has already made it clear that a price increase is coming (in the near future). In this way, by raising the price of subscriptions, they could be able to increase profits without the need to increase the number of active users.



A price increase according to the market



Currently, the plan standard and individual Spotify costs 9.99 euros per month, while the family plan (up to six accounts) costs 14.99 euros per month. We remember that in March of this year they presented 'Duo': a plan specifically designed for couples, for 12.49 euros per month.



There is also a plan for students that, in addition to having three months free, costs only 4.99 euros per month. As many of you will know, by having a Premium plan we forget about the annoying ads, in addition to allowing us to enjoy the offline mode.



Precisely, Spotify has been threatening / warning for several years that family plans are designed (a priori) for people who share an address, not to complete packs between friends or acquaintances. This is why Spotify's intentions to verify these plans via GPS are increasingly sounding louder.







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The CEO of Spotify has not disclosed when this price increase will happen, as plans or markets will affect. Ek stated that "an increase in hourly value is the most reliable signal we have to determine when we can use price as a lever to grow our business."




Daniel ek



The company is expected to study raising the price of subscriptions in those markets where the service can still attract users, but it would not be a bad idea to start thinking that a price increase could be around the corner.



In this way, Ek states that it is important know how to detect if your users are using the service on a daily basis or in a more sporadic way. Thus, knowing if Spotify is essential in their day to day, users could assess whether it is not an impediment to increase the price of the subscription.



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