sold 8 million premium range mobiles in less than a year


Samsung, Huawei, OnePlus or Apple should start to worry about the good work of Xiaomi in the high range.

Little by little Xiaomi goes dismantling the myth that their technology is intended for the lower ranges of prices, because their buyers do not have, a priori, a great purchasing power (or simply do not want to spend so much money on it, come on). Be that as it may, the fact is that we should have already noticed this Change of trend with launches such as the Mi 10 Ultra or its series companions Mi 10 T and Mi 10 T Pro.

Recently, the Chinese firm published its financial results for the third quarter of 2020 in which a absolute record in terms of smartphone sales and profits, reaching 46.6 million units sold, 45.3% more than the previous year.

Entry into the Premium segment in style

XIaomi Mi 10 Ultra in three colors

The Xiaomi Mi 10 Ultra is Xiaomi's most extreme mobile to date.

Not everyone understood Xiaomi's change of course when it came to entering price ranges never seen before on their smartphones. However, it did not take too long for the market to agree with him.

In this sense, from January to October 2020, the sales of Xiaomi terminals for a amount greater than 450 dollars are encrypted in 8 million units, a figure to take into account. To put it in perspective, Apple shipped in the same period 38 million iPhone 11.

A priori it may seem that the difference is too wide and reduce the magnitude of what Xiaomi has harvested, but it is not the case. We must not forget several aspects. First of all, the Mi 10 series is the Xiaomi's first to launch for such a high price segment, so it would be an unprecedented bombshell if he rubbed shoulders with the greats so easily.

Second, Manzana is a firm consolidated over time with a great mass of loyal customers which is very difficult to convince to try other alternatives.

Last but not least, Xiaomi must continue to fight "against itself" and the mental barriers that have arisen over the years. Many buyers still associate it with low prices and they are reluctant to spend large amounts of money for their smartphones although, as we see with this data, it is a trend that is changing at speeds unthinkable a year ago.

We will have to see the evolution in the following quarters to see if the success of its high-end terminals is momentary or, definitely, has come to stay.