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Snapchat creates the 'Featured' section to fight TikTok, pay creators and not corrupt its essence



Snapchat, an application emulated over and over again by direct rivals such as Instagram, Facebook or more recently Twitter, is the one that now takes note of its competition looking for a way to approach the phenomenon that has been TikTok and it does not do it through a new format, but through a section.



Featured, Spotlight in English, it is the section that Snapchat has created on the platform to help users "to discover the snaps funniest the community has created ". They are videos similar to those we can find on TikTok since they move away from the daily life of the snaps habitual and are closer to the jokes or the months that fill the Bytedance platform.






'Featured', 'Spotlight' in English, is the name of the section that Snapchat has created on its platform to bring together the TikTok-type videos that its community creates




At the moment, it is available in the United States, Canada, Australia, New Zealand, United Kingdom, Ireland, Norway, Sweden, Denmark, Germany and France. Soon, they announce, in more countries.



Creating these types of videos on Snapchat has a reward: a million dollars to distribute





[embed]https://www.youtube.com/watch?v=aDfzNGg_byU[/embed]




To encourage the creation of the type of snaps that the company wants users to send to the section Featured, Snap Inc. has announced that the community you will have the opportunity to win part of the million US dollars they are handing out every day among the creators.



The videos, to be eligible for this distribution of funds, must be sent to Featured, following their guidelines for content and the rest of the platform conditions. Also, users must be over 16 years old.




"We have designed 'Highlights' to entertain our community while being true to Snapchat's values ​​and placing the well-being of our community as a top priority."








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Snapchat therefore makes it clear that it seeks to stay true to its origins and proves it with a particular solution: do not create any new format, but simply encourage the creation of a type of video other than the usual ones on your platform.



Content Featured, what is now available in the United States, Canada, Australia, New Zealand, United Kingdom, Ireland, Norway, Sweden, Denmark, Germany, France and soon in more countries, is moderated by the platform and does not allow comments.