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Small youtubers videos will now have ads even if they don't want to, and YouTube won't pay them anything for it

YouTube has just announced an update to the Platform's Terms and Conditions of Service, and one of the changes it will introduce will not be liked by small creators or their audience. From now on, Google's video platform you have determined that you can place ads on videos from channels that are not part of the YouTube Partner Program (YPP).

This means that, without asking the creators, YouTube can now insert ads into their videos, something that they could not voluntarily do until now as they did not belong to the YPP. However, this, which could be seen as good news for them, is not, as YouTube and Google are not going to pay these small creators for the corresponding amounts they raise.

A measure that reduces the value of the videos, without contributing anything

Before updating the Terms and Conditions of Service, YouTube only inserted ads in an extraordinary way in those channels that were not part of the YPP. Now, that has changed, but instead of making it easier for creators to earn income, the measure makes it less attractive to watch videos that previously did not contain ads, since now it will be necessary to wait the time that the ads last to see them.

At the moment, in addition, to be able to participate in the monetization program it is necessary to achieve the same objectives as until now, and to meet the same requirements: live in a country where the program is active, have more than 4,000 hours of viewing in the last 12 months and have more than 1,000 subscribers.

YouTube has reported that the only videos that will not receive ads will be those that do not comply with the advertising policies of the service, such as violent, sexual, drug videos, etc. For now, the new Terms and Conditions of Service are now effective in the United States. To see them around the world we will have to wait until 2021, without Google having given a specific date for Spain.

From Genbeta and Xataka we have contacted YouTube Spain to learn more details, and we will update the article when we receive an update