Super Follows and Ticketed Spaces

Five social networks that were going to change everything and quickly fell into oblivion

Every so often it is presented with great fanfare a new (and sometimes even novel) social network that aspires to dethrone Facebook, Twitter, Instagram and company. For a few days (if you're lucky, weeks), the expectation grows thanks to the headlines of the media and the interest of the 'early adopters' ...

... and then it was never known again. Years later, you may discover that the profile you created still exists, because the network in question has managed to survive, usually with some change of owner involved, but the usual thing is that these networks end up dying without making noise.

Let's remember some of them:



Five years ago, one of the most famous youtubers of the moment, Casey Neitstat, announced that he had developed a new social network that challenged all conventional schemes of what a social network should be.

To do this, he made the Beme mobile app only record with the screen off and encouraged its users to hang their smartphones around their necks and let him record his experiences in the first person: then the video was uploaded by itself without giving the user the opportunity to edit it.

Set to break schemes, Beme even suppressed 'likes' and 'dislikes', allowing instead to reply to videos with photos; Neitstat saw it as a more "real" way of giving feedback.

The first week after its release was a bombshell for Beme (1.1 million videos were uploaded to the platform), but the numbers were falling inexorably after that. But that didn't deter some investors: late 2016 CNN decided to buy the network for $ 25 million, keep Neitstat in front of him to 'give a spin' to the original idea.

Quitter, Tidal and other services that were going to eat the world ... and in the end they came to nothing

The objective of CNN was to reinvent the way to bring current news to the new millennial generation and make Beme a central part of your digital business...

But Beme would close in February 2018, without having revolutionized neither the world of social networks nor that of online news.



A minimalist social network without ads and respectful of user privacy: those were the arguments raised by Ello to attract media attention when this social network was launched in 2014.

The fact that at the beginning only users could join by invitation, did nothing but create a town of hipsters Bored with Tumblr, they were looking for greener meadows to showcase their impeccable taste for GIFs and 'aesthetic' images.

Add to that things like an unclear interface when posting messages, an apparent absence of a business model (Without advertising, Ello's only financing method was its online t-shirt store), etc ... and we have a social network unable to take advantage of the post-launch hype.

In its defense, we have to say that, at least, Ello is one of the networks that continues to exist: is now being sold as "the creators network", after having become 'strong' in the niche of artists and graphic designers (especially Anglo-Saxons) and having given up attracting the attention of the general public.



Like Beme, Peach was also born in 2016 (by Don Hoffman, the creator of Vine) and, like Ello, also spoke of respect for privacy. And, yes: like the rest of the list, it quickly attracted the attention of early adopters to itself. Our colleagues from Applesfera said then that

"It is difficult to label a product as versatile as Peach. The first thing to note is that there is no timeline as such, that is, you will have to enter each user's profile to see what they have been doing, and precisely this is what makes the social network more intimate. "

It worked against him that, after its launch, it was only available in English and for iOS, and that functions such as the comparison of agendas with other 'peachers' to detect possible contacts in real life only worked with mobile numbers from the United States. .

But even in the US it was not able to find a differentiated gap. Interestingly, Peach still exists, but since 2016 it has not made headlines in the tech or general press.



Path was born in 2010, it was presented as "the social network for your real friends" and it boasted of being "a smart diary" with which we could keep a record of all our important activities.

All of this positioning itself (guess what?) As a pro-privacy social network ... although some time later I would end up starring in the occasional controversy by sending massive SMS messages to the contacts in the users' calendar.

In a short time, it reached 15 million users ... but after three years the problems began: Several key employees of the company left, and the financing problems began.

So, in 2015 it was bought by the South Korean company Kakao, which sought to exploit the fact that, despite its decline, Path had managed to become strong in the Indonesian market. But even that was not enough to take flight, and Path ended up closing its doors in 2018.

¿"Let's go to Mastodon"? ... the history of massive Twitter abandonments teaches us that they don't last long



Rarely has an emerging social network made it so clear from the outset which network it was inspired by and which one it intended to unseat as in the case of Quitter: the decentralized and "anti-capitalist" alternative to Twitter.

This microblogging network (not dependent on a single server, but on several interconnected ones:,, ...) copied from the name to the Twitter color scheme, and I was looking to get ahead in aspects such as the character limit (variable depending on the server, but that could go up to 1000) and the existence of groups (in the image and likeness of those of Facebook and Google+).

In Spain, despite some attempts by influential political activists on Twitter to lead an abandonment of the latter to disembark en masse in Quitter, quickly the waters returned to their channel and the servers of Quitter were closing without making noise. Today, his heir on both a technical and philosophical level is the equally decentralized Mastodon.

Image | Chuck moravec