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3 Xiaomi myths that you still believe, dismantled by its CEO

Do you still believe these myths about Xiaomi? Their CEO tries to dismantle them so that you change the way you think about the brand.

The fact of becoming one of the brands that sells the most mobile phones worldwide has not served Xiaomi to disengage from some of the myths more widespread about the brand.

And there are still those who believe that Xiaomi is still the same firm that it was years ago, when he only had a small part of the global share of smartphones.

For this reason, Lei Jun, CEO and co-founder of the company, has wanted dismantle three of the most widespread myths about the Chinese company.

Myths about Xiaomi in 2020i

Even in 2020, myths still exist around Xiaomi.

Xiaomi only sells cheap and low-end products

Even today, many people consider that Xiaomi's success is due to its philosophy of selling extremely cheap products and whose quality does not reach the level of that of more expensive products.

And, although it is partly true that in its philosophy of low prices is the key to the success of the brand, Lei Jun disagrees with the idea that Xiaomi sells low-end or questionable quality products.

He puts as examples the Xiaomi Mi 10 Extreme Commemorative Edition, one of the most expensive and in turn best-selling mobiles this year, known in other regions of the planet as Xiaomi Mi 10 Ultra. Not only does it match a good part of the high-end phones launched this year, but it surpasses many of them in terms of ** photography, technical data or screen quality.

In that sense, it also refers to high-end Redmi TV Max television, with 98 inches of diagonal and a price of more than 2,500 euros.

XIaomi Mi 10 Ultra in three colors

The Xiaomi Mi 10 Ultra is Xiaomi's most extreme mobile to date.

Xiaomi does not manufacture its devices

Another myth that doesn't seem to sit well with Lei Jun is the one that states that Xiaomi does not produce its own devicesInstead, it uses third parties to mass-produce the products that make up its catalog.

In that sense, it alleges that not only the company has its own factories of devices, but these are among the most efficient in the industry. As an example, he puts the “smart” factory in the city of Yizhuang, in Beijing, capable of producing 1 million high-end mobile phones a year, with the support of only 100 engineers and workers.

Xiaomi does not innovate

The third myth Lei Jun refers to is the one that says Xiaomi is limited to adopting the ideas of other firms instead of innovating and developing their own technologies.

But the reality is quite different, at least for the co-founder of the company.

Indicates that the company's revenues have grown from 500 million to more than 205,000 million in less than 10 years, ranking 422 on the Fortune Global 500 list, where firms such as Apple, Huawei or Samsung are also present. And, according to Lei Jun, growth of such caliber cannot be achieved without innovating.

As an example he puts the advances in the photographic field achieved with their smartphones over the last few years, thanks to a department devoted entirely to the development of photographic systems for their mobiles that has gone from having only 122 engineers in 2018, to having 826 members.

But he assures that they also research and develop new technologies applied to other fields beyond photography. For example, they talk about the innovation focused on something as simple as chargers that accompany their mobiles, a field to which time and effort have been devoted to creating much smaller chargers based on Gallium Nitride. These chargers are commonly known as "GaN".

Which Xiaomi mobile to buy: buying guide

Xiaomi and Redmi phones, the company's sub-brand

And if that was not enough, Xiaomi itself decided to create three years ago a industry background where the company would invest in the design and production of cutting-edge technologies, which today already serves as a support for more than 100 companies focused on promoting the development of new technologies in China.

It is not the first time that Xiaomi has faced image problems due to his past. Only a few months ago, we reported on how Xiaomi had been forced to raise the price of its mobiles to get rid of its “cheap” brand image in India, but it seems that the firm still has work ahead in that regard.